Roofer website design in Waterford

Half the roofs here are older than anyone remembers

Which means the job is nearly always bigger than the customer thinks. Say what you find under slate of that age — battens, nails, a felt that was never there — and what you do about it, and you stop being the quote that went up halfway through.

It is the same six jobs over and over

Then six pages, one each, in the words a customer uses. Slipped slates, leak over a bedroom, flat roof on an extension, chimney flashing, gutters, a full re-roof. Ordinary pages written once beat one clever page every time.

One firm here does most of the bigger roofs

They do, and they are booked. The work that goes elsewhere is the job somebody needs inside a fortnight, and that person is searching rather than waiting for a callback. Being the name they find is the whole return on a page like this.

The same three firms get everything

They get everything that is asked for by name. What is left is everything asked for by job, and that is a growing share, because the people moving into Waterford have no name to ask for. A page named after the work beats a firm everybody's father used.