Leak repairs
The weather-driven work. Fastest to convert and the one that gets searched for at nine at night.
Roofing is bought in two states — a leak this week, or a roof that has been worrying somebody for two years. The page has to answer both without letting the urgent one bury the profitable one.
Three weeks from go ahead to live, and about ninety minutes of your time.
Hand built, not templatedLive in three weeksYou own the domain, files and logins
What you get
Six service pages, written around the work you want more of. A page per job, never a page per suburb.
The weather-driven work. Fastest to convert and the one that gets searched for at nine at night.
Strip and recover. The reader wants to know how long the house is open to the sky.
Extensions, dormers and garages. Different materials, different lifespans, and a page that should say which.
Flashing, repointing, removals. The detail work that separates a roofer from a general builder.
Small, seasonal and repeatable, and the way a lot of bigger roofing jobs are first noticed.
Pre-purchase and insurance reports. Paid work that puts you on the roof before anyone has committed.
What happens next
The honest version, including the months where nothing much happens. Anyone promising the top of page one in seventy-two hours is selling you something.
The site is indexed and your Google listing is verified. Anyone promising you the top of page one this month is selling you something.
Month one
Your listing starts showing for searches near you, which is where most trade enquiries begin. This is usually the first month the phone changes.
Month two to three
The service pages and the town pages start bringing people who typed the job rather than your name. Reviews you have asked for are doing work by now.
Month six
Pages you add keep earning; pages nobody wrote never start. We tell you which two are worth writing next and you decide whether to bother.
After that
How many storeys, and is there scaffold access?
It decides whether the job is a ladder or a week of hire, and it belongs in the first message.
The awkward bits
I already pay a directory, why do I need a website as well?
Because a directory rents you enquiries that reach ten other roofers in the same second, and the day you stop paying you are back to nothing. Open your banking app, add up the lead fees from the last twelve months, and work out what that came to per job you actually won.
What happens if I want to leave?
You take the domain, the files and the logins at no charge, and we write down how to move the site to another builder before you have paid anything. No tie in, no exit fee, no notice period. If a designer will not put that in writing, walk away from them too.
One page per city, each written around what a a roofer in that city is actually selling. More are added as somebody writes them.
Straight answers
Next step
A straight yes, no, or not yet, within one working day.
Nothing to sign
No twelve month tie in, no exit fee and no notice period. Stop whenever you like and the site stays yours.
It is yours, in writing
Before you pay a penny we tell you who the domain is registered to, where the files sit, who holds the logins, and how to move the site elsewhere.
Your side of it is small
No copy to write and no hosting to work out. Answer questions for about an hour and a half and send twelve decent photos.